Our online data from social media and online accounts is becoming more valuable to a range of commercial businesses for the purpose of advertising and profiling individuals. Despite recent high profile revelations in the media, not every social media user may be aware of the value their data holds and just how easy it is for private information to be taken from it with an intent to profile and track us.

I use the process of data visualisation, working primarily with my own personal downloadable google account data, to which every google account member has access to. I work this way in order to make the viewer aware of how much information there is about themselves on the internet and to hopefully get them to think about some form of online data protection. In my artworks I experiment with scale and duration as a form of ‘shock factor’ approach.

I analyse and decode the data in order to reveal what information can be used to form location patterns and draw conclusions as to where I have been and what I have been doing over the time period that my google account is active.